From Melbourne to Manhattan, ROW 1 partners with category-leading brands at three pivotal moments: their launch, their growth and their expansion into new markets.
With an all-female team decorated in equal measure by our clients across fine jewellery, fashion, fragrance, skincare and beauty, we have the ultimate litmus test for whoever we work with: would we buy it?
We understand your customer because we are your customer. The women our clients are trying to reach are the same women sitting around our boardroom table. We don’t study the market from afar. We participate in it.
Elena Cameron
Elena leads ROW 1’s strategic direction across brand positioning, tone of voice, campaign and social strategy. She works with clients to define their point of distinction before translating that position across their entire brand story, ensuring every word, campaign, partnership and creative decision strengthens the same narrative.
With a background at Uber, Elena’s work is equal parts commercial and creative – helping brands define their sense of self before introducing them to the world, positioning them for international expansion, key retail partnerships, category leadership and eight-figure success.
Laura Gray
With 11+ years of industry experience, Laura leads ROW 1’s visual identity, ecommerce and digital experience. She designs and develops Shopify websites and Klaviyo experiences that transform brand attention into commercial performance.
Having designed and developed websites that have gone on to generate more than $10 million in annual sales, Laura’s work proves the best digital experiences are beautiful on the inside and the outside – stunning by design, engineered for conversion.
Real Fine Studio
Who Is Elijah
Green Wardrobe
C Heinrich Diamonds
35mm Co
Prime Skin
Bondi Boost
Runway Scout
